If you develop games for Steam, browser games, console, or mobile games, there is one question that surely came to your mind. This question is about localization and languages. If you want to make more sales by reaching more gamers, you naturally need localization to more cultures. Before the start, every developer thinks about the ROI of the localization in the target language. The more languages you have, the more is the profit. This article will help you to set priority to localization languages, define goals, and move towards the better game quality and massive downloads number. Let’s go!
Languages to Localize Into
- Asian languages
If you are a mobile game developer, Chinese is your top language of concern. Why? According to statistics, the Chinese mobile game market has more than 283 million users, who bring the total market value of more than $7 billion. Thus, game localization into this language will be a success, especially if you deal with the broad market of mobile games. As for the other types of games, Chinese also has significant market share and presents an emerging market that you should consider. The other two giants are Japanese and South Korean, which both have their domestic game markets. On the one hand, it is easy winning an audience that is ready to buy new games. On the other hand, they may refuse to play if the game is poorly localized, or has not been localized at all.