The primary goals of upper-level, top-of-funnel (TOFU) marketing are to build brand awareness, draw in fresh leads, and establish initial interactions with prospective clients. 

Lower-level marketing, sometimes called bottom-of-funnel (BOFU) marketing, aims to guide leads through the last stages of the buyer's journey and turn them into paying customers.

To better understand upper-funnel vs lower-funnel marketing strategies, we must define the different campaigns that fall into each category. 

Lower Funnel Marketing Strategies

Gaming isn’t just a hobby to many people. It’s a passion that brings people together, connects others and offers a fun past-time to spend their time with. It opens up brand new worlds, can build skills and so much more. Whether you’re a seasoned gamer or someone who plays casually and is looking to improve, it’s never the wrong time to level up your gaming experience. By improving your experience, you’ll enjoy it more, build on your skills and find you get more overall. In this article we explore some top tips for leveling up your gaming experience that are sure to make it more fun. Keep on reading to find out more. 

Remember that practice makes perfect

Have you ever wondered how toddlers benefit from playing with colorful toys and blocks? They learn about shapes and colors. Apart from the visual features, all toys have a purpose. For instance, block toys set the cognitive functional development on the right track. Kids learn how to solve specific shape or color-related problems from toys. In the same aspects, block puzzle apps provide an excellent avenue where adults can test their logical reasoning and cognitive skills. These apps are designed not only as a pastime but also to offer therapeutic benefits. Let us learn how playing block puzzles on certain apps can benefit you therapeutically.

Benefits of Playing Block Puzzle

1. Learning how to solve complex problems

If you are playing Block Puzzle earn money games, you will find the next level more challenging. It means the architecture of this game emphasizes your brain to achieve a more significant aim every time you cross a level. The difficulty level automatically increases with the levels and makes your brain think harder. You need to know to become better at solving complex puzzles. This skill ultimately benefits you in real-life situations. You will learn to solve problems in any critical situation better. Your approach will become more specific, where you will segment a problem. It simplifies a complex problem and takes the edge off your mind. By being less stressed, you will become calmer. Your thinking ability will also focus on specific issues.

2. Bust stress

We all get stressed when we wake up, go to work, meet our responsibilities, and return home. Even our nights are full of thoughts regarding meeting both ends. In a nutshell, we all are stressed all the time. There is no escape from the daily hustle where we can take our minds off. It is only possible to go on a vacation occasionally, and even that can be stressful if you have a long flight or you don’t have access to luggage storage St Pancras to lighten your load, for example. The best way to bust stress is to play games on your mobile; block puzzles are ideal. These apps offer an aesthetic virtual environment where you can divert your mind from stressful conditions. The animations of moving blocks and completing lines will also impart a sense of achievement. You will feel proud when you meet one level after the other and reach a difficult one. Besides learning to solve problems, your mind will learn to remove stress while playing block puzzles on your mobile.

World of Warcraft, more than just a game, has ascended to a cultural phenomenon, gripping countless individuals worldwide with its deep lore and thrilling gameplay. If you're on the quest to find the perfect gift for a WoW fan, starting with a World of Warcraft Gift Card is an excellent choice. Yet, there's a whole universe of WoW-themed gifts waiting to be explored. This comprehensive guide will help you navigate through an array of options to find a gift as unforgettable as the game itself.

World of Warcraft Gift Cards: The Gamer's Ultimate Tool

Think of a World of Warcraft Gift Card as the ultimate tool in a gamer's arsenal. Ideal for any occasion, from birthdays to special celebrations, these gift cards are passports to a myriad of in-game treasures. Recipients can splurge on a variety of in-game items, such as rare mounts, charming pets, stylish gear, or even game time. The gift card's adaptability makes it a perfect match for WoW players across all levels and interests.

On average, Americans now travel around 16 miles to work and back each day. This results in more than a twenty-minute train ride for many of us. And, too often, these journeys can feel like wasted time. After all, you’re not paid for your travel, and you don’t exactly have enough time to do anything worthwhile.

With quick-fire play and a whole host of options to choose from, mobile gaming could luckily change the way you approach your commute each day. But, as anyone who’s tried to play an in-depth game on a busy train can attest, getting the most out of mobile games on the go isn’t always easy. 

From jostling crowds to loud conversations, you might find that you just can’t get into things. Luckily, there are some easy ways to make mobile gaming match the pace of your commute. And, we’re going to consider them here. 

Keep it quick

Participating in a video game community can be a rewarding experience, offering camaraderie, shared interests, and a sense of belonging. Sometimes, playing video games gets lonely or boring, so having other people to play with rather than a computer can be fun. Plus, sometimes it’s nice to be able to have conversations about a video game, like tips, sharing fan art, and things like that. However, not all gaming communities are positive and supportive. Honestly, there are some that are downright toxic. 

The game itself is never at fault; it’s just the community. Sometimes, it’s hard trying to find the right community; sometimes it’s easier. But at the end of the day, if a community is straining you, you have to leave it. So, here are the signs that indicate it might be time to consider leaving a toxic video game community.

There’s Excessive Toxicity and Harassment

Believe it or not, the game itself doesn’t matter. You can have a strong love for Winter Chess or any variety of chess, and the community can be toxic. That doesn’t mean the entire community is like that; sometimes, it’s just certain platforms like a subreddit, forums, Facebook group, Discord group, and the list can go on and on. But in general, most games don’t promote it; sometimes, it’s a certain platform or certain community that does. 

If you really think about it, video games have come a long way from being mere sources of entertainment; they have evolved into powerful tools that engage players on cognitive, emotional, and social levels. Actually, one surprising benefit that has emerged from research is the positive impact of video games on decision-making skills. 

Just think about it: there are so many games where one decision can entirely change the game or even ruin it. Dating simulations, the Sims series, Elder Scrolls, Winter Minesweeper (this one especially), and the list could just go on and on, really. So, with that said, with some of these examples alone, you probably have a solid idea of how decision-making in video games can be crucial. But on top of that, it’s going to help and bleed into real life, too. 

It’s not just about making quick decisions in games so you’ll get off the game quickly and go back to your personal life, but it still goes beyond that, too. So, with that said, here’s how you can expect video games to help out with improving your decision-making skills!

Quick Thinking and Reflexes

You’re probably a super well-seasoned gamer, right? Video games often require split-second decision-making. Sometimes, it literally needs to be just one second, kind of like with a boss battle; that one second makes all the difference. Whether it's navigating a complex environment, reacting to in-game events, or making strategic moves in real time, gamers develop enhanced reflexes and the ability to think on their feet. This quick thinking can translate into improved decision-making in various real-life scenarios. Even in reality, there are going to be times when that split second makes all the difference, like driving, operating heavy machinery, cooking, and even swimming, which can be an example. 

Balancing your gaming with real-life commitments may be challenging. While completing levels is exciting, it is crucial to ensure that gaming does not take over your life completely. Having fun while yet getting your everyday tasks done calls for the right frame of mind and some smart strategies such as promoting mindful gaming, setting time boundaries, socialising beyond the screen, and using games for learning. Explore some of these key ideas in this guide to maintain balance in both aspects of your life. This way, you can have a holistic experience. 

1. Understand your gaming habits

Before diving into the complex connection between gaming and life, it is essential to understand your gaming traits. Pause for a moment to reflect on the games you are drawn to, consider the amount of time you spend gaming, and think about the emotions it brings forth. This awareness of oneself sets a strong basis, allowing for a more deliberate and carefully considered approach to gaming. This promotes a healthier, balanced state in the long run.

We all carry around far too much stress here in America and if it isn’t our jobs that are stressing us out then it is taking care of our families every single day. All of this stress is not good stress and so it is not beneficial for our overall health outcomes. Too much stress can actually affect your whole digestive system and once that is thrown out of whack, other health issues will come along. It’s time that you started taking more control of your life and engaging in more fun activities that can help to reduce your stress and anxiety levels.

All of us have a kid inside just waiting to break out sometimes and so maybe surrounding yourself and using some TacToys can help you to put a smile back on your face while also engaging in some tactical gameplay. You get to enjoy gel blasters either with yourself or as a group activity which is better and you can invest in the many accessories that are available as well. This is one great way to reduce your stress levels and the following are just some others.

1. Do some daily exercise - We don’t set aside time for exercise here in the US and so this allows our stress levels to increase every single day. All you need to do is to put aside 30 minutes for exercise every single day and this will help to get the heart pumping, and the blood flowing and this will help to rid your body of any anxiety that you are carrying around.

2. Start using your senses - This is when using your gel blasters is a fantastic pastime because it allows you to switch off your office brain and start using your senses again to not only have fun but to defeat the other team.

The internet offers countless benefits to gamers, including online walkthroughs, unlimited gaming hacks, and, importantly for a hobby that sees you spending a lot of time alone, access to expansive gaming communities. 

From online games that allow you to play directly with other people, like the Christmas Hearts available from 247Hearts, to streaming platforms like Twitch, the internet really does have it all. But, like with any online community, finding your tribe requires you to get a bit picky about where you play and when.

After all, just because a platform offers the opportunity to play with other people doesn’t mean that you’ll make meaningful connections. And, that can leave you feeling even more lonely in the long run.

To avoid that, and ensure that you’re able to find your one true gaming love online, you need to make sure that you’re accessing the right online community. And, we’ve got a few crucial tips to help you do that. 

As Christmas is just around the corner, it’s time for last minute shopping. It’s time to get the little bits of Christmas food, the few presents you forgot about in time for the big day, and then the late nights just before wrapping everything up. It’s usually quite a stressful time until the 25th, as you all know, some friends and family are simply harder to buy for than others, whereas others practically throw their christmas list at you. There are lots of types of people with different personalities that are difficult to buy for, but for now we’ll focus on one: What do I get a brainiac for Christmas? How do I buy for someone whose hobbies are typically playing brain stimulating games for fun, like Crosswords, or Sudoku? Christmas Crossword? Christmas Sudoku? Is that a thing? Worry not - here are some ideas for gifts for people who might just enjoy a quiet room and a good brain teaser.

Mensa Brain Teaser Calendar (2024)

Every year Mensa releases cute little calendars in which each day has a brain teaser to solve. They’re a great gift for people who like a challenge, want to keep their mental focus strong, and can also bring a great start to the day. The challenges are random and have varying difficulties, from mathematical equations, word puzzles and logic challenges to unjumbling letters to create words and sentences. And if Brain teasers specifically aren’t your thing, don’t worry! Mensa also has a Crossword version of the calendar! 

Sudoku Calendar (2024)

These days, global screen time averages at almost 7 hours a day. Admittedly, some of this is ‘work time’, but the rest is often just dreaded evening-time scrolling. After all, the internet and our smartphones are uniquely designed to catch us after a long day, when we sit down for ten minutes but end up on social media for two hours instead.

This, in itself, needn’t be an issue, but most people report feelings of guilt or inadequacy after long phone sessions. Despite that, studies show that our screen usage is only set to increase. So, what can we do to save our sanity in this age of screen time?

Believe it or not, there is such a thing as ‘good’ screen time. By taking the time to remember this, you may find it possible to develop more wholesome, satisfying screen experiences overall. 

The question is, what exactly does ‘good’ screen time mean these days? 

Work can give us a lot of stress and We all know what it's like after a long week at work. Stressed from all the meetings, deadlines and office politics. Work can give us a lot of stress and by the end of the week, we can be very demotivated, and flat and just want to escape in the weekend to enjoy what time we have before we go back to work. Work isn’t always a stressful thing, but on those particular weeks when you’re feeling rubbish, planning something to unwind and destress will be highly beneficial to you, and your mental health and managing to do something on the weekend without just sobbing about in front of the TV.

Get Out In Nature

When you feel very full in your head, a very stressed one of the best things you can do is get out of the house and go for a walk, not only go for a walk if possible to try and be around nature. There is something about being around nature, and trees which is relaxing and calming. You can take a straw through your nearby forest and you simply just explore what’s going on in the wilderness, listen to the sounds of the birds and animals as well as the wind going through the trees. Walks like this are normally quite quiet and peaceful. If you do have a dog you can also take them with you and give them some nice exercise. A great thing to do is take a flask of hot chocolate or tea, and when you find a nice scenic place to sit whether that’s looking over some fields or maybe a waterfall then you can sit down and have a nice relaxing, hot drink.

When you are an avid gamer you have to make sure that you're set up as comfortable as can be. The more comfortable your space is the easier gaming will be for you.

A poor setup impacts your game and causes you to be off balance. This can cause you not to win as much as you should and the whole point of gaming is to win, whenever you can. Here are some tips to make your gaming area as comfortable as possible, so you can enjoy your time. 

Comfortable Desks and Chairs

It's important that you pay attention to the type of desk that you are using in your gaming setup. You want to make sure that you have maximum comfort at all times. The lack of comfort can throw your game off. 

Your desk in particular needs to have a huge space because you're going to want to make sure that there is enough room for your monitors and you also need to have your headphones and controls on it as well. 

The average American knows around 30,000 words, but our vocabulary size is shrinking rapidly. And the truth is that having a large vocabulary has got nothing to do with sounding more intelligent or impressing your interlocutor. It is about being able to articulate your thoughts more precisely and ensure that you can convey complex meanings easily. 

Unfortunately, in this digital and fast-paced age, a broad lexicon can be tricky to cultivate. Yet, if you are going to interact with your peers online, which is likely to be the case with remote work on the rise, you need to master effective communication. This is precisely where an extensive vocabulary can make a great deal of difference. 

But where do you start? Thankfully, as nobody has got time to spend learning the dictionary one page at a time, there are plenty of hobbies that can help you expand your word knowledge. 

Reading

You know those moments when you’re just sitting around, maybe in a waiting room with that generic jazz playing, or in your car watching raindrops race each other down the windshield. We’ve all been there, caught in these little pockets of time that seem to slip away unnoticed. But guess what? These moments are little gifts, and today we’re looking into ways how to unwrap these moments and make them meaningful. 

Breathing: Your Personal Pause Button

Let’s start with something simple, yet super valuable. Breathing. Hear us out - it’s more than just in-and-out. It’s about taking that moment to just be. Inhale, feel your chest rise; exhale, feel it fall. It’s like hitting a pause button on the world’s remote control, giving you a minute to just be. You’d be surprised at how effective this can be in terms of regulating emotions and clearing your head. Give it a try, what do you have to lose? 

The Magic Of Books: Your Portable Portals

Do you ever carry a book around? If not, you might want to start. Books are like portable portals. Open one up and whoosh - you’re in a different world, a different life. It’s like having a secret door that only you know about, ready to whisk you away whenever you have a few minutes to spare. With E-books being more accessible than ever, you have no reason not to get a couple of pages read. 

Prayer for healing takes many forms; for some people it involves specifically sacred words while others prefer quiet meditation or connecting to God or an external force. No matter your beliefs about prayer's healing power, it can still provide much comfort. Studies show that people who pray more tend to experience better health outcomes, so read on to learn how it may help you.

Healing

Healing prayers can offer comfort and strength during times of emotional or physical hardship. Use of healing and strength prayers yourself or for someone you care about who may be struggling, whether from Covid-19 pandemic-related health conditions, other forms of hardships or any other source. Also serve as an excellent reminder of God's love and power in times of hardship for yourself or loved ones.

Research into prayer and healing has had mixed results, prompting ongoing debate as to what exactly happens during healing sessions and whether scientific proof can be established as part of the healing process itself. Some of the hardest questions arise concerning how people react during healing sessions and whether any improvements experienced result from an impactful prayer session or are simply placebo effects.

Path of Exile was released back in 2013, and over the 10 years of its existence, it has achieved success that probably no other modern diabloid can boast of. This was possible thanks to a truly developed combat system, as well as constant updates - primarily in the form of leagues every three months. In this article, we decided to talk about some of the features of PoE and help a new player choose whether to start playing PoE now or not.

Will you have to invest money?

This is a rather important question, and it cannot be answered in a few words. There is no need to pour money into PoE just to play. But to improve the convenience of the game, of course, yes. For example, you are tired of manually placing different types of items into sections of your chest. Easy - you can buy a special tab, for example, for legendary items, fortune-telling cards, currency, and much more. Then everything in the chest will always be clean and in order. Yes, each of these tabs is not cheap, and the developers have made a huge number of them over 10 years - at first you will be confused about what all these essences do, etc. Therefore, first, you need to figure out what you need to buy first and what you don’t need at all. In addition, you can wait for discounts, which often happen in the PoE store.

Another reason to spend money on the game is boosting. In Path of Exile, players often turn to boosting services for various reasons. Firstly, the game's complexity can be overwhelming for newcomers, with intricate mechanics and a vast skill tree to navigate. Boosting services provide these players with a way to catch up and compete with others effectively, buy poe currency, or just complete boring tasks with the help of skilled players. Secondly, the highly competitive nature of the game's leagues and leaderboards motivates players to seek boosting assistance to optimize their character builds and progress faster than their peers.

A beginner's nightmare?

First in general. Path of Exile is the spiritual successor to Diablo 2, with all that number-crunching and build-building. More precisely, in PoE, all these things were taken to the absolute level. It is enough to look at the leveling tree of the game to understand that there is no time for jokes - either study or die constantly. However, in the first stages, there is a third way - to play with someone else’s builds that have already proven themselves in this particular league. Of course, the barrier to entry into PoE is very high. Yes, the game has a huge internal encyclopedia, where you can read about any aspect - from how skill stones synergize with each other to the principle of damage resistance. But no matter how well the information is presented, at first it will not help you much. The game is terribly overloaded with mechanics, and the only way to understand it all is to devote a lot of your time to it. Both the game itself and viewing numerous materials about it. So the first conclusion is that Path of Exile is going to be here for a very long time. Yes, you can complete 10 acts even with a fairly superficial knowledge of the mechanics, and, by the way, you will also get a lot of pleasure from it. But PoE is still not about the plot, the main thing here is digging into all these stones, builds, and farming cards. But for this, you will have to sit down with textbooks.

An essay is a piece of writing that reflects a writer’s research and opinion on a given topic. It is one of the most versatile forms of writing that has survived centuries across the world. It can be as simple and benign as a one-page piece on your school and how you feel about going there to a complex collection of jargon with references, citations, and annotations. That’s why it is one of the most popular tools that are used in schools and colleges to determine students’ progress in academics.

But, writing an essay is an uphill battle. It requires a lot of experience, knowledge, and determination to go through all the steps that make a solid piece of writing. That means it is not something that you can expect from students who are still in their formative years. This is where AI essay makers and writing tools come into the picture!

Let us go through the difficulties that students face and how these tools can come in handy.

When creating a B2B marketing plan, marketers must balance a number of factors, including the need for creativity, financial constraints, and channel selection.  The goal of business-to-business (B2B) marketing is to raise awareness of your company among other businesses and ultimately gain their business.   So, the people you're trying to reach are the single most important factor in how successful your marketing will be.  

If you don't target the correct audience with your marketing, all of your efforts will be for naught.

In this day and age of digital technology, email marketing continues to be an effective tool for B2B companies that want to connect with prospects, keep them engaged, and turn them into repeat customers.   

In spite of this, the landscape of email marketing is always shifting, making it absolutely necessary to implement novel techniques and respond productively to obstacles in order to stay one step ahead of the competition.