Marketing does not have any hard and fast rules. It is a creative and strategic process that requires heavy research and demands you to think outside the box. Nowadays marketing has shifted from mere promotion of a product to the promotion of the brand and experience of using the product. Top brands with celebrity ambassadors and luxury labels have been successfully convincing people to use their products merely for the experience and status attached to them.
If you want to master the art of selling an experience, take a look at these few tips you can follow for a perfect marketing strategy.
The Power of Video Marketing
Videos are the best way to captures people’s attention. With the evolution of technology, the way videos are edited and shot these days is impeccable. For example, take a look at Calvin Klein’s “deal with it” marketing campaign which portrays all in-trend celebrities wearing the brand and reflecting courage and confidence. Similarly, Nike features the best of athletes in their video ads that tell a story or identify with an emotion that shows how bold and fearless they are.
There are video editors and expert videographers who are updated on all kinds of the latest technology and can help you out with video marketing. Log on websites with an email finder tool such as getemail.io which uses machine learning algorithms to find email IDs of any professional within a few minutes. If you are looking for a tool to help with your videos, FlexClip offers an easy-to-use platform for creating and editing videos, making it accessible for beginners and professionals alike.
Tell a Story
Storytelling is the next big thing in marketing and every brand is leveraging the power of human behavior and emotion to connect with people via these stories. When you are trying to sell an experience, you should have all the little details of it right. This is why stories come in handy as they are not only emotionally powerful but also authentic.
Your customers should be able to relate to you and when you give them something between their want and their need, you are setting a perfect example of accessibility. This is when storytelling comes into play and lets you navigate the way people feel about your product.
Make Data-Driven Decisions
Data about your customers and target audience will tell you what their interests, pet peeves, and expectations are. Once you have created a buyer persona, you will be able to better understand your consumer behavior. You can then frame your marketing strategy around your audience and fine-tune it to drive traffic to your brand.
An audience demographic will let you decide what kind of people to choose to promote your brand and which marketing strategy will work best. For example, if your audience comprises mainly of youths then you can ask pop culture influencers to promote your brand or use celebrities which the current generation vicariously lives through.
Conclusion
It all boils down to how much creativity you can seep through in your advertisements. Your customers will be tempted and convinced to use your product only if you give them something they can not only relate to but want to achieve. When you market an experience, the chances of people buying your product increases but it’s not just about the product anymore it’s about the personal involvement and attachment that comes with it.