Smash Hit Merge-3 Title ‘Fable Town’ Hits $1 Million in Monthly Revenue

[IBJamon]

Fable Town Hits $1 Million in Monthly Revenue

The game continues its momentum with $1 million in monthly revenue recorded in July and $7.5 million in lifetime revenue

Amsterdam, Netherlands (August 12, 2025) | MGVC Publishing, a mobile publishing branch of MY.GAMES, is celebrating a new milestone for Fable Town, a merge-3 title developed by Reef Games Studio. In July, the game surpassed $1 million in monthly revenue, reflecting strong growth and sustained player interest. Since its global launch in late 2024, the game has reached 2.3 million installs, generated over $7.5 million in lifetime revenue, and is ranked among the top 10 by monthly in-app revenue in the merge-3 genre, according to Sensor Tower.

“It’s incredibly rewarding to see Fable Town continue to grow and resonate with players,” said Nikita Matsokin, Executive Director at MGVC. “This success is a testament to the strong partnership we’ve built with Reef Games Studio and the shared commitment to creating meaningful, high-quality experiences. We’re just getting started — and we look forward to supporting the game’s ongoing evolution to continue delivering a fun and dynamic experience for players.”

While already enjoying significant success, the game has yet to celebrate its first anniversary this September. To mark the occasion, special rewards and new features will be introduced, including a three-week anniversary event featuring unique prizes.

MGVC Publishing empowers developers with fair, shared-revenue partnerships that drive growth while preserving IP ownership. MGVC Publishing leverages advanced tools such as Business Intelligence and Predictive ROI Analytics to optimize user acquisition efforts and provide actionable insights. Developers benefit from 360-degree support, including expertise in operations, monetization, and game design, all delivered through a comprehensive publishing playbook.

Fable Town is available on Android and iOS platforms.

About MY.GAMES

MY.GAMES is a leading European publisher and developer headquartered in Amsterdam, with more than one billion registered users worldwide. The company develops games for mobile, PC and console platforms. War Robots, Hustle Castle, Rush Royale, Left to Survive, and many other games are produced by MY.GAMES. The company unites over a dozen development studios, and a strong team of specialists working together from across the globe. For more information, please visit https://my.games/.

About MGVC

MGVC, the investment and publishing division of the international game developer and publisher MY.GAMES, was founded in 2017. Since its inception, MGVC has closed more than 50 deals. Backed by a seasoned team with a track record of successful collaborations with partner development studios and scaling games like Grand Hotel Mania and Tacticool, MGVC offers mutual publishing partnerships designed to elevate products to new heights. For more information, please visit mgvc.com.