Carrera Hybrid Launches in the UK

[IBJamon]

Carrera Hybrid Launches in the UK - Discover the First Racetrack Merging Reality and Video Games with the Power of AI

Salzburg, AT - 17th September, 2025 - Today, Carrera are excited to announce the launch of their Carrera Hybrid range in the UK! Slot car racing enters a whole new digital era combining the classic excitement of the iconic slot car with the immersive experience of video gaming. With AI-enhanced hybrid technology, Carrera Hybrid offers a realistic driving experience as cars move freely on and off the track, progressing through Career mode, fine tuning vehicles and more all controlled intuitively via smartphone app or controller for up to 30 players simultaneously on one track, or 16 players in multiplayer mode.

To mark the launch of the new product line, Carrera are excited to introduce ‘Devil Drivers’ - the latest set up for release, featuring two originally licenced Porsche 911 GT3 models on a scale of 1:50 with detailed front and rear lights, as well as 15 track elements and everything racing fans need to get started.

With four high-speed straights and ten nerve-racking curves, up to twelve different courses with a track length of approximately six metres can be created. The variable track configurations ensure that every race is just as unique as the last, with gaming mechanics that track your progress and push your skills. With the separately available cars, track packs and accessories, there are even more possibilities to take Carrera Hybrid racing to the next level.

Carrera Hybrid is hitting shelves for only £159.99 through all good retailers, including Argos, Amazon, Very and carrera-toys.com!

PERSONALISED DRIVING EXPERIENCE
With Carrera Hybrid, players can customize their driving style using smartphones, tablets, or game controllers. The free app (iOS and Android) is inspired by the cockpit of a real life race car and supports a range of controllers via Bluetooth or cable, plus traditional tilt and on-screen joystick modes, for precise, immersive control.

CAREER MODE EXCITEMENT
Career Mode offers racers a range of virtual features​allowing players to progress by unlocking new features and fine-tuning their favourite cars. Each victory earns points that can be used for enhanced acceleration, optimized braking, or higher top speed, while tracking simulated tyre wear, tyre temperature and more.

CREATIVITY AT THE HEART OF THE RACE
Carrera Hybrid also adds a creative dimension with its Track Editor. Imagine and design your own layouts, pushing the boundaries of traditional racing to create new, original and exciting courses with endless challenges.

REALISM AND ADRENALINE
Sharper handling, reworked engine sounds, fairer race conditions and more heighten the intensity of every session as Carrera hone in on true racing realism. Small mistakes no longer eliminate a player outright but are penalized with time penalties, ensuring fairer and more motivating competition.

Carrera Hybrid at a Glance:

The first racetrack merging reality and video gaming through AI
Winner of the German Innovation Award 2024
An experience appealing to both gamers and families
Spectacular maneuvers on and off the track
An evolving and motivating Career Mode
Customizable cars with advanced tuning options
Controller, smartphone, and tablet compatibility for tailored driving
A creative track editor for endless variety
Realistic, fair, and thrilling races
A multiplayer mode supporting up to 16 players for ultimate immersion
Free driving for up to 30 drivers simultaneously on one track

At launch, UK customers can pick up the Carrera Hybrid ‘Devil Drivers’ set at all good retailers for only £159.99, featuring two highly detailed and officially licensed Porsche 911 GT3 R - the ‘Red Devil’ and the ‘Black Devil’ - as well as everything needed to begin: two complete race cars, track segments for a versatile configurable race track (roughly 6m track length), USB-C charging, and full app integration.

More information available at: https://carrera-toys.com/en/products/50 ... il-drivers

About Carrera Toys GmbH

Carrera Toys GmbH is a globally leading toy manufacturer with brands such as Carrera, Carrera RC, Carrera Hybrid, and PUSTEFIX. The company develops, produces, and distributes its own products worldwide, as well as licensed highlights from Disney, Nintendo, and others. Further information about Carrera, Carrera RC, and Carrera Hybrid can be found at carrera-toys.com.