Esports, All Day Every Day: Mirage Digital and Team Liquid Debut FAST Channel on Samsung TV Plus
Posted: Mon Aug 18, 2025 4:36 pm
Esports, All Day Every Day: Mirage Digital and Team Liquid Debut FAST Channel on Samsung TV Plus
Global eSports leader brings nonstop competitive action, personalities, and stories to living rooms everywhere.
LAS VEGAS — (August 18, 2025) — Mirage Digital, the next-generation content studio shaping the future of digital entertainment, and Team Liquid, one of the most successful organizations in eSports history, today announced the debut of the official Team Liquid 24/7 FAST channel on Samsung TV Plus.
With this launch, Team Liquid joins an exclusive roster of legendary Creators and cultural icons on Samsung TV Plus including Mark Rober, Dhar Mann, Michelle Khare, Smosh, The Try Guys, Epic Gardening, Donut Media, MrBeast, Hot Ones, Conan O’Brien, and David Letterman, uniting some of the most innovative and influential storytellers for the biggest screen in the home.
Unveiled at Samsung’s 2025 NewFronts presentation, this carefully curated lineup spans genres from science and lifestyle to comedy and now competitive gaming, reflecting Samsung TV Plus’ commitment to elevating top creators and delivering their work to audiences at scale in a premium, free streaming environment. The arrival of Team Liquid brings the energy, drama, and personalities of esports into this premium mix for the very first time.
With over 35 million social media followers, more than 100 championship titles, and a roster of 120+ players and content creators worldwide, Team Liquid is the highest-earning eSports team in the world. Now, Samsung TV Plus viewers can stream Team Liquid content 24/7—expanding access to the team’s legacy of competitive excellence and unmatched storytelling, free and on demand.
“Being part of Samsung TV Plus’ creator slate places Team Liquid in an extraordinary company,” said Griffin Haddrill, Founder of Mirage Digital. “Samsung is curating some of the most innovative and influential storytellers of our time and now esports has a permanent seat at that table.”
Mirage Digital has built a new content monetization model for creators and enterprise partners, unlocking untapped revenue streams through repurposing, redistribution, licensing, and sales across OTT and FAST platforms. With more than $1 million generated for its roster of 300+ creators, Mirage is redefining digital syndication by bridging creators with high-value distribution opportunities helping content thrive in environments like Samsung TV Plus.
“Samsung TV Plus allows us to tell our stories alongside some of the most creative and impactful voices in entertainment,” said Claire Hungate, President & COO of Team Liquid. “It’s a chance for fans and for people discovering us for the first time—to see the strategy, the humor, the drive, and the human side of competitive gaming in a premium streaming space.”
This isn’t just streaming, it’s storytelling at scale,” added Robin Bigge, Co-CEO of Mirage Digital. “We’re creating a destination that blends live play with original content, giving esports a true home on connected TV, alongside creators who are redefining what premium FAST content looks like,” added John Littell, Co-CEO of Mirage Digital.
The Team Liquid FAST Channel is available now on Samsung TV Plus as part of its premium streaming lineup.
About Mirage Digital LLC
Founded in 2021 by serial entrepreneur Griffin Haddrill, Mirage Digital LLC is a leading digital content studio specializing in content syndication and monetization. With a growing content catalog, partnerships with over 300 creators, and a presence on OTT and FAST platforms, Mirage Digital is redefining the future of digital content and helping creators monetize their work. Learn more at https://www.mirage.video
About Team Liquid
Team Liquid is a global eSports powerhouse founded in 2000, now competing in over 15 titles, including League of Legends, Counter-Strike 2, Dota 2, VALORANT, and Rainbow Six. Headquartered in Utrecht with major training facilities in the U.S. and Brazil, Team Liquid supports a roster of 150+ pro players alongside Liquipedia, the world’s leading eSports wiki. Owned by aXiomatic, whose partnership group includes Magic Johnson and Tony Robbins, the team has earned top honors including an LCS title and a Counter-Strike Intel Grand Slam. Celebrating its 25-year legacy, Team Liquid continues to push competitive gaming forward with integrity, inclusivity, and innovation.
Global eSports leader brings nonstop competitive action, personalities, and stories to living rooms everywhere.
LAS VEGAS — (August 18, 2025) — Mirage Digital, the next-generation content studio shaping the future of digital entertainment, and Team Liquid, one of the most successful organizations in eSports history, today announced the debut of the official Team Liquid 24/7 FAST channel on Samsung TV Plus.
With this launch, Team Liquid joins an exclusive roster of legendary Creators and cultural icons on Samsung TV Plus including Mark Rober, Dhar Mann, Michelle Khare, Smosh, The Try Guys, Epic Gardening, Donut Media, MrBeast, Hot Ones, Conan O’Brien, and David Letterman, uniting some of the most innovative and influential storytellers for the biggest screen in the home.
Unveiled at Samsung’s 2025 NewFronts presentation, this carefully curated lineup spans genres from science and lifestyle to comedy and now competitive gaming, reflecting Samsung TV Plus’ commitment to elevating top creators and delivering their work to audiences at scale in a premium, free streaming environment. The arrival of Team Liquid brings the energy, drama, and personalities of esports into this premium mix for the very first time.
With over 35 million social media followers, more than 100 championship titles, and a roster of 120+ players and content creators worldwide, Team Liquid is the highest-earning eSports team in the world. Now, Samsung TV Plus viewers can stream Team Liquid content 24/7—expanding access to the team’s legacy of competitive excellence and unmatched storytelling, free and on demand.
“Being part of Samsung TV Plus’ creator slate places Team Liquid in an extraordinary company,” said Griffin Haddrill, Founder of Mirage Digital. “Samsung is curating some of the most innovative and influential storytellers of our time and now esports has a permanent seat at that table.”
Mirage Digital has built a new content monetization model for creators and enterprise partners, unlocking untapped revenue streams through repurposing, redistribution, licensing, and sales across OTT and FAST platforms. With more than $1 million generated for its roster of 300+ creators, Mirage is redefining digital syndication by bridging creators with high-value distribution opportunities helping content thrive in environments like Samsung TV Plus.
“Samsung TV Plus allows us to tell our stories alongside some of the most creative and impactful voices in entertainment,” said Claire Hungate, President & COO of Team Liquid. “It’s a chance for fans and for people discovering us for the first time—to see the strategy, the humor, the drive, and the human side of competitive gaming in a premium streaming space.”
This isn’t just streaming, it’s storytelling at scale,” added Robin Bigge, Co-CEO of Mirage Digital. “We’re creating a destination that blends live play with original content, giving esports a true home on connected TV, alongside creators who are redefining what premium FAST content looks like,” added John Littell, Co-CEO of Mirage Digital.
The Team Liquid FAST Channel is available now on Samsung TV Plus as part of its premium streaming lineup.
About Mirage Digital LLC
Founded in 2021 by serial entrepreneur Griffin Haddrill, Mirage Digital LLC is a leading digital content studio specializing in content syndication and monetization. With a growing content catalog, partnerships with over 300 creators, and a presence on OTT and FAST platforms, Mirage Digital is redefining the future of digital content and helping creators monetize their work. Learn more at https://www.mirage.video
About Team Liquid
Team Liquid is a global eSports powerhouse founded in 2000, now competing in over 15 titles, including League of Legends, Counter-Strike 2, Dota 2, VALORANT, and Rainbow Six. Headquartered in Utrecht with major training facilities in the U.S. and Brazil, Team Liquid supports a roster of 150+ pro players alongside Liquipedia, the world’s leading eSports wiki. Owned by aXiomatic, whose partnership group includes Magic Johnson and Tony Robbins, the team has earned top honors including an LCS title and a Counter-Strike Intel Grand Slam. Celebrating its 25-year legacy, Team Liquid continues to push competitive gaming forward with integrity, inclusivity, and innovation.