gamescom latam announces Steam's participation in its 2025 edition to support developers and publishers

[IBJamon]

gamescom latam announces Steam's participation in its 2025 edition to support developers and publishers

The distribution platform will be present at the stage of gamescom latam and will offer industry talks focused on the global reach of PC gaming

The company will have a booth in the business area to provide valuable learnings to developers and publishers

São Paulo, February 11, 2025 — gamescom latam 2025 announced today that the distribution platform, Steam, will be present at the business (B2B) area of the event, to provide valuable learnings to developers and publishers. Steam from Valve is one of the most important ecosystems and distribution platforms for PC games worldwide with significantly more than 100 million users. This is the first time that Steam will be present at an event of this kind in Latin America.

With its presence at gamescom latam 2025, Steam seeks to approach and have more direct contact with developers and distributors in the region, as well as to help them learn more about the possibilities that the PC ecosystem offers for distribution, and to guide them through the best practices.

On top of having a booth in the business area (B2B) of gamescom latam 2025, Steam will offer two technical industry-focused talks about the global reach of PC gaming, whose speakers will be:

Kassidy Gerber - Business Development
Alden Kroll - Designer
Nathaniel Blue - Business Development

Steam's participation at gamescom latam 2025 is a unique opportunity for gaming industry developers and publishers who want to learn directly from the people working at the company about how to better prepare their releases on the platform.

2025 Edition

gamescom latam has already announced details of the next edition, which will take place from 30 April to 4 May 2025. Located this time at the Anhembi District Convention Center in the city of São Paulo, the event will be even bigger, with new projects, participation from major companies in the gaming industry, e-Sports championships, meet & greets with creators, talks and more. Details of the attractions will be revealed soon on the official website and social media, with #gamescomlatam2025.

Event Schedule:

- VIP Day (April 30): 3 p.m. to 9 p.m. BRT (entry only for invited guests and those who purchased the in-person Business Ticket)
- Thursday and Friday (1 - 2 May): 9h30 a.m. to 9 p.m. BRT;
- Saturday (3 May): 11 a.m. to 9 p.m. BRT;
- Sunday (4 May): 11 a.m. to 8 p.m. BRT.

B2B partnership with Abragames (Brazilian Association of Digital Game Developers through the Brazil Games Project), gamescom latam is sponsored by Banco do Brasil; carried out by Omelete&Co, Koelnmesse, game, gamescom, São Paulo Association of Friends of Art and Secretary of Culture, Economy, and Creative Industries of São Paulo. New sponsors and supporters will be announced soon.

Ticket Details:

Online Business Ticket: Access to online networking from April 30 to October 3, 2025.

Online + In-Person Business Ticket: Includes full access to the business area, meeting tables, and up to 15 pre-booked panels.

VIP Online + In-Person Business Ticket: Access to VIP networking events and exclusive early entry before the general public.

Get your tickets now here!

About Valve
Founded in 1996, Valve is an entertainment software and technology company located in Bellevue, Washington USA. In addition to creating several award-winning game franchises, Valve is also the developer of Steam®, a leading online platform for PC, Mac, and Linux games.

About Steam
Launched in 2003, Steam is the ultimate destination for playing, discussing, and creating games. Through Steam, thousands of creators and publishers deliver content and establish direct relationships with their customers worldwide. The Steam Community enables millions of players to connect, sharing entertainment and ideas, making friends, and playing games.

About gamescom latam
gamescom, the world's biggest games event and Europe's largest business platform for the games' industry, is also in Latin America. In 2025, gamescom latam will take place in São Paulo, Brazil, from April 30th to May 4th, in a new venue: Distrito Anhembi, twice the size of the 2024 edition. The event is jointly organized by Koelnmesse, Omelete Company, BIG Festival and game, the German association of the games’ industry. The gamescom latam BIG Festival, the largest games festival in Latin America, is also taking place at the same time.

About game - The German Games Industry Association
We are the German association of the games' industry. Our members represent the entire video game ecosystem, from development studios and publishers to sports event organizers, educational institutions and other related entities. We are co-organizers of gamescom, the largest computer games and video games' event in the world.

About Koelnmesse Brasil
Koelnmesse Brasil is a subsidiary of Koelnmesse GmbH, the leading international organizer of trade fairs in the gaming and entertainment industries. Headquartered in the fairgrounds in Cologne, Germany, gamescom is the world's largest computer and video games event and Europe's largest business platform for the games' industry. gamescom brings together passionate gamers, B2B visitors and exhibitors from all over the world with a highly effective approach - in person on-site and digitally from anywhere in the world. This makes gamescom the leading B2C, B2B and B2G gaming event. In addition to the event at its headquarters in Cologne, Koelnmesse is strategically expanding its portfolio internationally: in Singapore, gamescom asia provides a powerful additional industry platform for the fast-growing Asia-Pacific gaming market, comprehensively matching supply and demand.

About Omelete Company
The biggest conglomerate dedicated to pop culture fans in Brazil, the Omelete Company uses its website, social networks and partners to reach more than 25 million people every month who are eager for news from the worlds of cinema, TV series, games, music and comics, with texts, videos and posts on social networks. The Omelete Company includes the brands Omelete, The Enemy, Chippu, CCXP, CCXP MX, Anime Friends, gamescom latam and Gaules.

More information:

Upcoming events:

gamescom latam, São Paulo, 30 April - 4 May 2025
devcom, Cologne, 17 - 19 August 2025
gamescom, Cologne, 20 - 24 August 2025
gamescom asia, Singapore, 30 October - 2 November 2025

Follow gamescom latam for updates:

Official website: http://gamescom.com.br
Instagram: http://instagram.com/gamescomlatam
LinkedIn: http://linkedin.com/company/gamescomlatam
TikTok: http://tiktok.com/@gamescomlatam
X: http://x.com/gamescomlatam
YouTube: http://youtube.com/@latamgamescom