Digital games market booming: Kalypso lowers prices and passes savings on to fans

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Digital games market booming: Kalypso lowers prices and passes savings on to fans

Post by ccgr »



New policy in effect with pre-order for upcoming fantasy title Disciples: Liberation

Seattle, WA - June 11, 2021 - The Kalypso Media Group has today announced a new price reduction policy for all of its titles moving forward. The policy arrives as a result of constant shifts in the video games marketplace, a further move toward digital sales, and the noticeable and ongoing effects of the COVID-19 pandemic. Kalypso has confirmed that its sales are doing well and that, moving forward, the resulting profit margins will be passed directly back to the players in the form of a lower baseline price for all titles.

"We have been able to increase our digital sales and, above all, margins in recent months, while physical sales in traditional retail have slumped due to the COVID-19 situation. Currently, we do not expect this trend to reverse even after the pandemic. Most of our fans buy or stream games primarily digitally, so it is very likely that sales of physical products will continue to decline, saving us costs in manufacturing, logistics and distribution," said Simon Hellwig, CEO of Kalypso.

In the past, new release games from the publisher have launched with a recommended retail price of $49.99 for PC and $59.99 for consoles. "We would like to reward the loyalty of the community by partially passing on the higher margins as part of permanent price reductions," said Dr. Anika Thun, Global Marketing Director at Kalypso, adding that "the entry price of a full-price product in the standard edition will be no higher than $39.99 for PC and $49.99 for consoles on launch day. In due course, we will also be reducing the prices on current top sellers such as Tropico 6, Port Royale 4 and Spacebase Startopia."

Included in the reductions is the publisher's upcoming dark fantasy strategy title Disciples: Liberation which, alongside the most recent iteration of the company's flagship franchise Tropico 6, stands as the largest Kalypso production to date. PC pre-orders for the game are now live at the Kalypso Store for 15% off, as well as at Steam and the Epic Games Store at 10% off. The 'Standard Edition' of Disciples: Liberation is set to release in Q4 of 2021 for $39.99 and $49.99 on consoles.

Customers will also be able to purchase the 'Deluxe Edition' of the game for $49.99 (PC) or $59.99 (console) with additional bonus content.

"Disciples: Liberation is an expansive and content-packed title that would justify a much higher retail price. However, we believe that despite high production values, we are right with our pricing policy and can continue to inspire our community for Kalypso products," adds Hellwig.

Kalypso has implemented the price reductions from June 1, 2021 and will continue to roll out the policy as more products are launched.

About the Kalypso Media Group

Kalypso Media Group GmbH is a fully independent publisher, developer and marketer of interactive entertainment software with 150 employees in 10 locations throughout Germany, England, France, Japan, and the United States, including Kasedo Games, Kalypso Media's digital-first label, and three development studios - Realmforge Studios (Dungeons series), Gaming Minds Studios (Railway Empire, Port Royale) and Claymore Game Studios (upcoming Commandos game). Kasedo Games also now holds a majority stake in France-based developer Bulwark Studios, increasing the Kalypso Media Group's total development studios to 4.

Specializing in developing strategy games for a global audience on all modern platforms, Kalypso Media's IP portfolio includes the full rights to the Tropico series, Commandos, Port Royale, Dungeons, Sudden Strike, Railway Empire, and others. Kalypso Media's recent releases are Commandos 2 - HD Remaster and Praetorians - HD Remaster, Railway Empire - Nintendo Switch™ Edition, Dungeons 3 - Complete Collection, Railway Empire - Complete Collection, Port Royale 4, Tropico 6 - Nintendo Switch™ Edition, Commandos 2 - HD Remaster for Nintendo Switch™ and Spacebase Startopia. Upcoming releases include Club Manager 2022 (2021) and Disciples: Liberation (Q4 2021). Kasedo Games' recent releases include Filament, console and tablet versions of Warhammer 40,000: Mechanicus, Distant Kingdoms (available in Steam Early Access) as well as the upcoming City of Gangsters (TBA).

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