SQUARE ENIX TAKES THE GOLD AT THE 2019 CLIO AWARDS FOR “SHADOW OF THE CUTE RAIDER” TRAILER
Turning Thrills to “Awws” Scored Shadow of the Tomb Raider a Gold at the Clio Awards
LOS ANGELES, CA (November 26, 2019) – SQUARE ENIX® celebrates a win as the company recently took home a Gold at the Clio Awards for “Shadow of the Cute Raider,” a re-creation of the Shadow of the Tomb Raider™ End of the Beginning trailer.
The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, judged by an international panel of advertising professionals.
The committee honored the re-creation of the Shadow of the Tomb Raider™ End of the Beginning trailer for its cute and creative twist celebrating National Dog Day. The trailer was created by Square Enix in partnership with Barkley. The award-winning Shadow of the Cute Raider is a trailer where a determined dog must master the deadly jungle, defeat villainous cats, and race to save the world from a Maya apocalypse.
Square Enix has also recently released Shadow of the Tomb Raider: Definitive Edition. Featuring the base game and all seven post-launch DLC, the bundle gives players the chance to experience the final chapter of Lara Croft®’s origin story with every challenge tomb, downloadable weapon, outfit and skill. Lara must master a deadly jungle, overcome terrifying tombs, and persevere through her darkest hour. As she races to save the world from a Maya apocalypse, Lara will ultimately be forged into the Tomb Raider® she is destined to be.
Watch the Shadow of the Tomb Raider: Definitive Edition Announce Trailer
Official Homepage: www.TOMBRAIDER.com
Official Twitter: @TOMBRAIDER
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About TOMB RAIDER
The TOMB RAIDER® franchise has sold over 74 million copies worldwide. The franchise’s popularity has exploded into a series of blockbuster films based on the original Tomb Raider game and 2013 reboot. Its protagonist Lara Croft® has been a contemporary global icon for over two decades. The most recent release in the world-famous franchise, Shadow of the Tomb Raider™, has received numerous “Best of” nominations and awards and is the remarkable conclusion to Lara Croft’s origin story. All of this continues to make TOMB RAIDER a destination brand for action-adventure.
About Square Enix, Inc.
Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix group of companies. Square Enix, Inc. is affiliated with a global network of leading development studios such as Crystal Dynamics® and Eidos Montréal™. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 147 million units worldwide; DRAGON QUEST®, which has sold over 78 million units worldwide; TOMB RAIDER®, which has sold over 74 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly owned subsidiary of Square Enix Holdings Co., Ltd.
More information on Square Enix, Inc. can be found at https://square-enix-games.com/.