Bottle Rocket and Make-A-Wish® partner to help fulfil a child’s unique wish to design and develop his own video game

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Bottle Rocket and Make-A-Wish® partner to help fulfil a child’s unique wish to design and develop his own video game

Postby ccgr » Wed Sep 13, 2017 7:29 pm

Joint Press Release

Bottle Rocket and Make-A-Wish® partner to help fulfil a child’s unique wish to design and develop his own video game

Dallas-based company uses its skills and passion to deliver a one-of-a-kind experience for a Make-A-Wish kid SEPTEMBER 13, 2017– A one-of-a-kind game will hit the newly improved and redesigned Apple app store in the coming days. The game, called Planet SRAM, was developed in 2015 by Bottle Rocket at the wish of Hunter, a then 11-year-old with a severe heart condition, in conjunction with Make-A-Wish®. For the first time since the game’s inception, it is now officially available for public download. Through the efforts of donors and supporters, Make-A-Wish grants life-changing wishes for children with critical illnesses. After receiving the call to help, Bottle Rocket is proud to have been able to help grant Hunter’s wish of designing and developing his own video game.

“We are extremely grateful for the team at Bottle Rocket,” said Scotty Landry, President & CEO of Make-A-Wish North Texas. “They worked with Hunter to bring his game concept to life, never losing sight of how important his wish experience was and how much it could impact his health and happiness. This was not just another day at the office!”

Hunter and his family were invited to join the Bottle Rocket team in Dallas for an immersive week of whiteboard sketching, feature ideation, and game development that resulted in Hunter’s vision being brought to life on the digital screen. The week began with a brief new employee orientation, complete with a one-week employment “contract” signing, and ended with a bang via a company-wide launch party to show off the work.

“It was his dream come true and everyone at Bottle Rocket really made him feel special,” said Hunter’s mother Erin. “He had always wanted to make video games and this definitely helped him solidify his career goals. He will be attending a magnet school where his focus will be game design.”

On Planet SRAM (Mars spelled backwards), the name of the game is survival. The single-player game is full of “out-of-this-world” characters and monsters like giant tree creatures that shoot snakes from their heads. Everything from concept art to the characters came straight from Hunter’s mind (and a very detailed notebook full of ideas, game levels, and character mock ups). The game leverages touch-based controls to simultaneously navigate and shoot oncoming hordes of enemies. Planet SRAM offers an exciting and action-packed look into the super creative mind of a boy with boundless imagination. Hunter’s wish experience has even served as the foundation and launching pad for his future.

“When we first heard the story of Hunter and his wish, we couldn’t have been more excited and honored to become a part of this journey,” said Calvin Carter, Founder and CEO of Dallas-based Bottle Rocket. “Looking back on our time with Hunter, it is still one of our proudest moments as an organization. The fact that we were able to leverage our craft and passion to help make his wish a reality means the world to us. I’m so excited that the rest of the world can finally see Hunter’s imagination and creativity for themselves.”

About Bottle Rocket

Headquartered in Dallas, Bottle Rocket is a mobile/connected device specialist that defines, designs and develops applications that connect future-focused brands to their customers. Through sophisticated, yet simple, technology-enabled experiences, our partners strengthen their businesses through enhanced user and brand interactions. Our more than 300 iOS, Android, streaming device, wearable, AR/VR, voice, and TV experiences have set new standards in connecting people to what they want and redefining how they live their lives. Bottle Rocket is a mobile specialist at the center of WPP, the world’s largest communications and customer experience services group. To learn more, visit us at or drop us a note at

About Make-A-Wish

®Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 33,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 34 minutes. It has granted more than 285,000 wishes since its inception in 1980; more than 15,300 in 2016 alone. Visit Make-A-Wish at to learn more.

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