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Adult women are now the largest demographic in gaming

Posted: Fri Aug 28, 2015 4:19 pm
by ccgr

Re: Adult women are now the largest demographic in gaming

Posted: Mon Aug 31, 2015 1:19 am
by Wintercross
Problem with all those stats is they include people who casually play browser and mobile games... people who wouldn't identify themselves as gamers.

Also, they're comparing number of women to teenage boys? From memory the average gamer age is between 20-30

Also.... lol at this part:

"So what games have women been playing all these years, now that we know they haven't just been wasting time trying to get their Facebook friends to give them free lives on Candy Crush?

Casual computer games, mostly. The report ranks online and mobile puzzle games, board games, trivia games, and card games as coming in second to the boom in social games, which more than doubled in popularity between 2012 and 2013."

They argue that the stereotype that most women play casual games is wrong... and then proceed to say that most women play casual games....


The article is very inaccurate and biased.. their link to the study doesn't even work and gives a 404

Re: Adult women are now the largest demographic in gaming

Posted: Mon Aug 31, 2015 1:37 am
by TheAlexTDB
Wow I was gonna say... what did I miss :lol: ?! Thanks for the Debunk Winter :D

Re: Adult women are now the largest demographic in gaming

Posted: Mon Aug 31, 2015 3:17 am
by Sstavix
I think you're looking at it from the wrong angle, Wintercross. From a game developer's standpoint, not all people who have a three-monitor setup attached to their custom-built Alienware rig can have the exclusive title of "gamer" anymore. If anything the success of the initial Wii, combined with the success of the mobile game scene, shows that a larger portion of the population plays games than previously anticipated. And this includes women. If you play games on a regular basis, you could be considered a "gamer."

And as a "gamer," the game makers will want your money. So they try to develop their products in an attempt to meet the interests and the needs of their potential customer base. This also flows into advertising - if market studies show that women who play games also read fashion magazines, you can expect advertisements for games to start popping up in Marie Clare or Elle.

Now, within the category of "gamer" there are several subsets. Such as the "hardcore gamer," - the kind of person who spends hours on a gaming rig like I mentioned above - the "casual gamer," - who probably doesn't play anything that doesn't fit on their phone - or even the "Christian gamer," - who may have issues playing games with excessive violence, nudity or occult themes. :wink: Advertising will follow accordingly - you'd be unlikely to find ads for the latest "Resident Evil" game in Marie Clare, for example.

Re: Adult women are now the largest demographic in gaming

Posted: Mon Aug 31, 2015 6:42 pm
by FamilyFriendlyGaming
Casual gaming skyrocketed with the Wii. Hardcore gamers frothed with anger over it. Then casual gaming moved to iOS and Android. It has really died down on the Wii U, Xbox One, and PS4. It is like many companies stopped trying to provide for casual gamers. At least on the consoles.

What I want to know is when casual games will come back to the home consoles?

Re: Adult women are now the largest demographic in gaming

Posted: Wed Sep 16, 2015 9:03 am
by Wintercross
Sstavix wrote:I think you're looking at it from the wrong angle, Wintercross. From a game developer's standpoint, not all people who have a three-monitor setup attached to their custom-built Alienware rig can have the exclusive title of "gamer" anymore. If anything the success of the initial Wii, combined with the success of the mobile game scene, shows that a larger portion of the population plays games than previously anticipated. And this includes women. If you play games on a regular basis, you could be considered a "gamer."

And as a "gamer," the game makers will want your money. So they try to develop their products in an attempt to meet the interests and the needs of their potential customer base. This also flows into advertising - if market studies show that women who play games also read fashion magazines, you can expect advertisements for games to start popping up in Marie Clare or Elle.

Now, within the category of "gamer" there are several subsets. Such as the "hardcore gamer," - the kind of person who spends hours on a gaming rig like I mentioned above - the "casual gamer," - who probably doesn't play anything that doesn't fit on their phone - or even the "Christian gamer," - who may have issues playing games with excessive violence, nudity or occult themes. :wink: Advertising will follow accordingly - you'd be unlikely to find ads for the latest "Resident Evil" game in Marie Clare, for example.
Well my main point is they were saying there is 'more women than teenage boys' which for a start is a false equivalence and that they tried to say that women weren't all playing casual games... and then proceed the very next line to admit that the majority of women in the report mostly play casual mobile games...

I don't know anyone who plays only casual mobile games and considers themselves a 'gamer'

I have nothing against game developers catering to differing audiences and so on. I have an issue with the article itself which was very, very bad journalism imo.

Re: Adult women are now the largest demographic in gaming

Posted: Thu Oct 15, 2015 9:16 pm
by ZedClampet
I think it's great that more women are playing games, but the fact that the games are mostly casual and mobile games really means that we are talking about 2 different things. I hardly consider my elderly mother, who plays solitaire on Windows, a gamer. Nor is my wife, who plays Candy Crush. In fact, both of them would deny outright any claims that they were gamers.

There have been many articles like this one circulated since the beginning of GG, as media members try their best to paint an alternate view of reality. For what purpose do they do this? Who knows. Perhaps they are attempting to get into the heads of AAA developers. But the reality is that companies like Ubisoft and EA and Bethesda know exactly who their customers are regardless of what the activist media types try to do.

Just to clarify, this is not to say that female gamers aren't a thing. I know a lot of women who play hardcore games. I just also know that the numbers in this article are extremely misleading.