gamescom latam 2025 ends with record-breaking numbers and underlines its importance in Latin America

[IBJamon]

gamescom latam 2025 ends with record-breaking numbers and underlines its importance in Latin America

In its second edition, the event welcomed more than 130,000 visitors, more than 40 publishers, and more than 3,000 professionals from the games industry

The event attendance increased 30%, compared to the previous year

Industry giants such as Bandai Namco, Bethesda, ID@Xbox,
Nintendo, Pokémon GO, Roblox, SEGA, Supercell, Ubisoft, Warner Bros. Games, and many others featured activations for both B2B and B2C audiences

gamescom latam also was the stage for several games and releases, such as Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2, Garena Delta Force, FragPunk, and many more

São Paulo, 6 May, 2025 — gamescom latam 2025, the Latin edition of the world's biggest games event, was a total success, breaking records during its second year. Held from 30 April to 4 May at Anhembi District in São Paulo, the event registered 130,000 visitors, 30% more than the previous edition.

Further solidifying its role as a key meeting point for the community and the industry, the event also achieved unprecedented corporate participation milestones. In this edition, there were more than 90 booths, more than 240 brands, including more than 40 publishers exhibiting on the show floor.

Some of the publishers attending gamescom latam were 11Bit, Arc System Works, Bandai Namco, Bethesda, Devolver Digital, Epic Games, Garena, Gravity, ID@Xbox, Konami, Level Infinite, NetEase, Niantic, Nintendo, Pokémon Company, Roblox, SEGA, Supercell, Ubisoft, Warner Bros. Games and several others.

"We're very excited about the results of the second edition of gamescom latam. The numbers were above expectations, and the broken records not only consolidate the great relevance of the event for the whole region but also show companies from all over the world that this market is consolidated, competitive, and is filled with a lot of passion and high-quality professionals. Above all, gamescom latam has established itself as the place for publishers to be and games to launch, with more than 120 launches in this edition", says Gustavo Steinberg, CEO of gamescom latam.

The event featured an agenda for both the community and industry professionals. Among the more than 200 hours of content, names such as Bo Andersson (executive behind titles such as PayDay 1 & 2, Dead by Daylight and Brothers: A Tale of Two Sons), Chris Charla (GM of Content and Dev Readiness at Microsoft), Guillaume Provost (founder and CEO of Compulsion Games), Henk Rogers (co-founder of The Tetris Company), Michael Steranka (senior director of Pokémon), Rodrigo Pérez (director of product management at Activision), and Shuhei Yoshida (former head of Indies at Sony Interactive Entertainment Worldwide Studios) stood out, sharing exclusive insights and experiences with the audience, along with many others. In addition, major personalities from the region, such as the skateboarder Bob Burnquist, attended to interact with the audience.

Through online broadcasts, ranging from FGS Live From gamescom latam to panels hosted by professionals from the industry, gamescom latam impacted more than 10 million people online, and many more on partner channels.

Visitors to the event also had the chance to try out hundreds of indie games and titles from well-known publishers. gamescom latam was the stage for news of major names such as Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2, Double Dragon Revive, FragPunk, Garena Delta Force, HUNTER×HUNTER NEN×IMPACT, Pokémon GO, Solasta II, and others.

More than 300 media outlets from all over the world attended the event. In addition, gamescom latam had important domestic and international media partners, such as 3D Juegos, Canal WooHoo, Famitsu, Future Games Show, Gamesbeat, Gamedeveloper.com, IGN, Meu PlayStation, Omelete, PlayTV, Rádio Disney, Rádio Mix, Terra, and more.

gamescom latam 2025 at a glance:

more than 130,000 visitors
more than 40 publishers on the event floor
over 400 titles to play
more than 10 million people reached on proprietary gamescom latam’s platforms online
more than 300 media channels were present at the event
more than 2000 partner influencers

Under the auspices of the Federal Law for Cultural Incentives, gamescom latam has the master sponsorship of Banco do Brasil; sponsorship of Claro, Seara and TNT; B2B partnership with APAA (São Paulo Association of Friends of Art) and Abragames (Brazilian Association of Digital Game Developers) through the Brazil Games project; support by Twitch and Kabum!; organized by gamescom latam, the Omelete Company, Koelnmesse, Adesampa, the Department of Economic Development and Labor of the City of São Paulo, the Department of Culture, Economy and Creative Industries of the State of São Paulo, the Ministry of Culture and the Federal Government.

About gamescom latam
gamescom, the world's biggest games event and Europe's largest business platform for the games' industry, is also in Latin America. In 2025, gamescom latam took place in São Paulo, Brazil, from 30 April - 4 May, in a new venue: Anhembi District. The event is jointly organized by Koelnmesse, Omelete Company, BIG Festival and game, the German association of the games’ industry. gamescom latam BIG Festival, the largest games festival in the world is also taking place at the same time.

About game - The German Games Industry Association
We are the association of the German games industry. Our members represent the entire video game ecosystem, from development studios and publishers to esports event organizers, educational institutions, and other related entities. We are co-organizers of gamescom, the world’s biggest event for video games. We are a shareholder in the Entertainment Software Self-Regulation Body (USK), the Foundation for Digital Games Culture, the esports player foundation, game events, and the collecting society VHG, as well as co-host of the German Computer Game Awards. Serving as a central point of contact for media, as well as political and social institutions, we provide comprehensive expertise in areas including market development, game culture, and media literacy, and address any inquiries or concerns. Together, we are making Germany the heart of gaming worldwide. With games, we enrich the lives of all people.

About Koelnmesse Brasil
Koelnmesse Brasil is a subsidiary of Koelnmesse GmbH, the leading international organizer of trade fairs in the gaming and entertainment industries. Headquartered in the fairgrounds in Cologne, Germany, gamescom is the world's largest computer and video games event and Europe's largest business platform for the games industry. gamescom brings together passionate gamers, B2B visitors, and exhibitors from all over the world with a highly effective approach - in person on-site and digitally from anywhere in the world. This makes gamescom the leading B2C, B2B, and B2G gaming event. In addition to the event at its headquarters in Cologne, Koelnmesse is strategically expanding its portfolio internationally: in Thailand, gamescom asia provides a powerful additional industry platform for the fast-growing Asia-Pacific gaming market, comprehensively matching supply and demand.

About Omelete Company
Omelete Company is the largest and most recognized independent pop culture company in Latin America, daily discussing movies, series, games, music, and comics, reaching over 25 million fans every month. Through brands like Omelete, CCXP, gamescom latam, Gaules, Chippu, Mundo Ticket, and Baiano, we create content and experiences for those who love Fantasy, Fiction, Superheroes, and Games—breathing and living the entertainment universe both digitally and in person.

More information:

Upcoming events:

gamescom latam, São Paulo, Brazil, 30 April - 4 May 2025
devcom, Cologne, Germany, 17 - 19 August 2025
gamescom, Cologne, Germany, 20 - 24 August 2025
gamescom asia x Thailand Game Show, Thailand, 16 - 19 October 2025

Follow gamescom latam for updates:

Official website: http://gamescom.com.br
Instagram: http://instagram.com/gamescomlatam
LinkedIn: http://linkedin.com/company/gamescomlatam
TikTok: http://tiktok.com/@gamescomlatam
X: http://x.com/gamescomlatam
YouTube: http://youtube.com/@latamgamescom