Millennial Esports takes controlling stake in Ferrari-partnered racing simulator company

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Millennial Esports takes controlling stake in Ferrari-partnered racing simulator company

Postby ccgr » Sat Aug 24, 2019 1:23 am

Millennial Esports takes controlling stake in Ferrari-partnered racing simulator company

Maranello Italy-based Allinsports sim races into eSports expansion with 51 percent sale to Millennial Esports

MIAMI, FL August 22, 2019 -- Millennial Esports Corp. ("Millennial" or the "Company," TSX VENTURE: GAME, OTCQB: MLLLF) – Millennial Esports has continued its rapid expansion into the racing esports market by taking a 51 percent stake in the market-leading motorsport simulator manufacturer, Allinsports.

Founded in 2008 by ex-Formula 1 engineer Anton Stipinovich, Allinsports not only manufacture high-end racing simulator systems used by leading race teams across the globe, but also produce the eRacer esports simulator rigs that will be used in Millennial Esports's upcoming "World's Fastest Gamer" competition.

Millennial Esports will benefit from strong repeatable revenues from simulator sales and the development of new products as the racing esports market expands rapidly.

South African-born Stipinovich founded Allinsports in 2008. Most of his racing years were working for three high-profile Formula 1 racing teams including Ferrari, McLaren and Red Bull Racing as Head of Research and Development. Over a period of 20 years he has accrued multiple Formula 1 world championships and more than 80 race wins with these top-level race teams.

Allinsports has been a technical partner to Ferrari Driver Academy since its conception in 2009 which trains future racing stars, and supply bespoke Ferrari simulators to very exclusive clients.

Both the professional full-size and esports simulators are manufactured at Allinsports Italian manufacturing and development base in Marranello, Italy – located only 2.3 miles from the Ferrari factory.

The company also operates a concept venue in Miami that explores the future of physical esports racing operations. The facility includes a full-size full-motion racing simulator that is used by professional teams and drivers plus an esports "garage" where drivers can also train and compete in online events.

Regular customers at the Miami facility include two-time Formula 1 World Champion and two-time Indy 500 winner Emmerson Fittipaldi; Monaco Grand Prix, two-time Indy 500 and three-time Rolex 24 at Daytona winner Juan Pablo Montoya and 12-time Formula 1 racer winner, Rubens Barrichello.

"Allinsports has played a key role in the development of racing simulators for the biggest teams in the world, and we're very excited about further expanding into the world of esports with Millennial Esports," founder Stipinovich said.

"Our simulators provide teams with the opportunity to develop their cars and drivers at a fraction of the cost and risk involved in real-world testing. In the past twelve months we've taken our experience at that level and began developing products for the esports racing market.

"By joining forces with Millennial we'll be able to rapidly expand our presence in this sector and help introduce more gamers to the life-like experiences of sim racing. Our experience with Ferrari in helping develop young drivers is also key for us in helping Millennial Esports find new racing stars through programmes like World's Fastest Gamer."

Helping bring Allinsports F1 experience to the esports world is the company's Technical Director, Giacomo Debbia – a 25-year veteran of the Ferrari Formula 1 team and heads the design team for all simulators.

Launched last year, the eRacer will be the official esports simulator for Millennal Esports' World's Fastest Gamer competition which will provide the winner with a real-world GT race drive in 2020 valued at more than US$1 million.

The popular high-end simulator is used by some of the world's leading drivers including Formula 1 stars Kimi Raikkonen and Charles Leclerc.

The addition of Allinsports to Millennial Esports broad esports portfolio is part of the company's recent global restructure and resurgence. The Millennial Esports group also includes the Barcelona, Spain-based esports and gaming data specialist, Stream Hatchet plus the developer of the popular mobile racing games, F1 Mobile and Gear.Club – Lyon, France-based Eden Games.

"Bringing Allinsports into the Millennial Esports family is a perfect fit as we now cover vast and broad revenue streams of the esports racing market – from mobile gaming through to simulators used by Formula 1 teams," Millennial Esports President and CEO, Darren Cox said.

"We're excited to work with Anton and his team to further expand Allinsports and bring these life-like simulator experiences to more and more people with a key focus on esports which will know will bring more sales and revenue to the company.”

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